We are in the midst of a fundamental shift in how small, independent businesses compete and grow. The “New Empires of Code and Cables” are being built in real-time, and for the modern entrepreneur, the barrier to entry is no longer capital—it is the ability to master the digital infrastructure of an AI-first world.
I am the Founder of the Mackinder School of Entrepreneurship, and I am currently heading the coordination of the school’s infrastructure. We are not just another educational program; we are an incubator for actionable, real-world intelligence.
Today, I’m excited to launch the first entry in my new “Building in Public“ series. In this inaugural post, I explore why geography—both physical and digital—is the essential foundation for proper community development.
Why Read This Post?
If you’ve been following the launch of the school, this series is your front-row seat to the build-out. I’m pulling back the curtain on how we are architecting the systems, curriculum, and community that will define the future of independent business.
In the first installment, I cover:
- How physical geography continues to dictate our local markets.
- The rise of “Digital Geography” and why it is the new frontier for small business strategy.
- Why the intersection of these two domains is where true, sustainable competitive advantage is born.
Join the Build

This is more than just a blog series; it is the first step in assembling our founding team. As we expand the school, this space will become an incubator for ideas, with new voices—Founding Contributors and Operational Fellows—joining the conversation to map the new empires of code and cables.
Read the full post on our Substack.






