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Inside perspectives and strategic insights for growing businesses. Are You Running a Business, or a Commodity Trap? If you look at the economics of American agriculture, you’ll find a striking warning for modern business owners. The top five crops grown in the United States—corn, soybeans, wheat, hay, and cotton—occupy over 260 million acres of…

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If you’ve ever driven past endless fields of gold and green stretching across the American heartland, it’s easy to look out the window and assume you’re looking at a literal goldmine. Millions of acres of corn, soybean, and wheat feed the globe and power our supply chains. But if you ask a multi-generation family…